Why Choose PowerScreen
- Malaysia's Only LED Digital Out-of-Home Network in Market Centres throughout Malaysia.
- One spot buy would translate to 1,300 exposures per day across 12 selected locations, total of 39,000 exposures per month minimum.
- Extending Campaign to Busy City Working Class who are often out-of-home & hard-to-reach audience segment.
- Reaching out to *4.45 million viewers every month.
*Q2'11 Nielsen Media Index July 10 - June 11 (NMR)
PowerScreen located at Johore Bahru's largest and most modern shopping center, Johore Bahru City Square which attracts large numbers of Singaporean shoppers.
Four Powerful Unique Features of PowerScreen
Active Medium
PowerScreen dazzles viewers with large-format, fresh & impactful commercials and trailers (Advertainment) when they are dead bored in traffic jam. This capture audience do no switch off, zap or zip away ads!
Focus Medium
Targets the affluent, trendy, youthful, high disposable-income yuppies, DINKs, Whizz kids and trade reseller. These groups who consume large amount of brand marketing messages form reference group for the majority.
Lifestyle Medum
Promotoes style and trend in you brand, reflecting the city's high life. Advertising among prestigious and well-known preferred brands associates with upmarket image for your brand.
Low-cost Frequency Builder
Delivers the highest frequency vis-a-vis any other media, reaching your target customers with the lowest cost per thousand (CPM)
Infographic on Profile of PowerScreen
*Source: Q2'11 Nielsen Media Index July'10-June'11 (NMR)
Profile of PowerSceen Audience in Peninsular Malaysia
PowerScreen Monthly Viewership